The PartnershipReport
Commercial intelligence engine for motorsport teams and agencies
What arrives, every week
Ten companies you should already be talking to.
Each one comes with a dated ‘why now’ - a raise, a new CEO, a first move into sport - the name of the person to reach, an honest read on the budget, and the activation that makes the call worth taking.
Not a list of logos. Not a news roundup. Ten arguments, each one falsifiable, each one ready to be acted on the same moment it lands.
- Trigger
- A dated event from the last few weeks that makes the approach make sense today, with its source and a verified or estimated mark.
- Contact
- A named person, their role, and why they’re the target.
- Budget
- A banded read against your own tiers, with the reasoning shown rather than asserted.
- Activation
- The concrete thing you would build together, anchored to a moment on your own calendar.
Why now
Not just who, but when.
The research process behind a deal, reverse engineered specifically to your team. The week of digging is already done by the time it reaches you. The contact window is narrow, unannounced, and finding it is most of the work. That’s where our value lies.
Every entry carries its date for that reason - the trigger, where it was sourced, and whether the window is realistically still open by the time you read it.
How it’s made
Made by an engine, curated by hand.
An engine does the searching - the volume no person has the hours for, filtered against your categories, your calendar and the partners you already have (or don't!). What survives that is then read, cut and argued over by hand before it reaches you.
And every edition knows more than the last. Each week adds to what the system holds about your team - who has already been approached, what landed, what did not - so the tenth report is sharper than the first.
What you are buying is a report built around your team, that does the research behind your next partnership.
Who it’s for
Whatever you race. Whether you’re a team or an agency.
Formula 1, Formula E, GT, BTCC, historics, karting. The championship changes what a partner is buying - the size of the room, the shape of the halo, the calendar it hangs on - but the model is consistent, from Silverstone to your local karting track. And if you represent them rather than race yourself, a report is built around each client on your roster, on the same terms.
See a copy
A full edition, built for a team that does not exist. Real companies, real dated triggers, none of it a client’s.
What it costs
Three tiers, billed monthly or annually. Two months free on the annual. Prices exclude VAT.
- Edition
- £300/ Month£3,000 / Year
- The report. Ten companies every week, built around your calendar and your categories, each with its named contact and their LinkedIn profile.
- Edition Plus
- £495/ Month£4,950 / Year
- The report, and the tracker filled in for you: every company, the recommended contact’s email address, confirmed where we can, and the hook for each.
- Full Service
- On application
- Everything above, and the work itself. You just sign the deal.
Plus 10% on any signed deal the report sourced.
About us
Partnership search still mostly runs on a scattered approach. A list from one place, an introduction from another, a lot of hours spent and little method underneath any of it. We wanted to replace that with something streamlined and consistent, that holds at every level of the sport.
We specialise in motorsport, working predominantly across Formula E and E1 - though nothing about the model is specific to one sport.
If you have rights to sell, we will help you find the buyers.
Start with three companies
A taster edition, built for your team. Three real companies, each with a dated trigger, a named contact and their LinkedIn profile, a budget read and a first move. The full sample edition is here to read.