BSB · No. 01
A British fintech
Financial services · Confidence: high
Growing fast, spending a steady share on marketing, and already a buyer of sport.
- What we see
Its latest results show a business growing fast and more confident about the rest of the year.
Marketing is a standing line: by its own account it keeps it at a steady, sizeable share of revenue.
It already reaches its customers through sport, with more than one partnership, one renewed this summer.
- Budget
Revenue guided above £250m for the year, and first-half marketing costs, which include broker commissions, of roughly £40m.
The line to aim at is the marketing budget behind its existing sport partnerships.
- Timeline
- A new sport partnership in late 2025 and two renewals in 2026. Half-year results in September, with guidance raised.
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GB4 · No. 01
A British insurance brand
Insurance · Confidence: high
New leaders, higher profits, and customers who are young people starting out.
- What we see
Its customers are young people starting out, and it speaks to their families too.
Its chief executive and its head of brand are both new in post this year.
It has a new commercial partnership this year aimed at young customers, and it already sponsors in sport.
- Budget
Part of a large listed insurance group, whose half-year results this summer report higher profits from it.
Millions of policies sold since it launched. The line to aim at is its brand budget.
- Timeline
- 2026: a new chief executive and a new head of brand, a new commercial partnership in the spring, and higher profits reported in its parent group's half-year results in the summer.
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BTCC · No. 01
A British drinks brand
Food and drink · Confidence: high
A TV deal ending, a new managing director and a new budget year, all this autumn.
- What we see
A long-term sponsorship deal is due to end this autumn, as announced at launch.
A new managing director started in September, hired from outside the business.
Its group's new financial year starts in November, as that deal ends.
- Budget
Its group turned over more than £300m in its last reported year, with operating profit above £25m, and says it has continued to invest strongly in advertising.
The line to aim at is the brand budget behind the TV sponsorship.
- Timeline
- TV sponsorship announced last year, due to end this autumn. New managing director in post from September. New financial year from November.
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British GT · No. 01
A British wealth manager
Financial services · Confidence: high
Funds and profit up this year, a brand it has made a priority, and sponsorship named in the plan.
- What we see
Brand is one of its stated strategic priorities, and its results this year name expanding sponsorship as part of how it builds visibility.
Client funds and profit both up on a year earlier at the half-year.
It already sponsors sport through more than one partnership, one of them announced this summer.
- Budget
Client funds of well over £100bn, and half-year underlying profit above £100m.
Aim at the PR and sponsorship activity its results say it is expanding.
- Timeline
- 2026: results naming sponsorship in the brand plan, and a sport partnership announced in the summer.
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British F4 · No. 01
A UK mobile network
Telecoms · Confidence: high
A growing brand that is investing to go mainstream.
- What we see
It has just committed to a multi-year brand partnership.
Its latest filed accounts show revenue up on a larger customer base.
Those accounts name greater brand awareness, from its marketing and advertising investment, as one of the drivers of its growth.
- Budget
Turnover of nearly £290m in its latest accounts, up about a quarter on the year before.
Aim for the marketing budget that is paying for that new partnership.
- Timeline
- Multi-year brand partnership announced this year. Accounts filed in September, revenue up.
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